§ Work · Consumer Health / D2CUnited States

Cash discipline, a new brand, and a clean exit.

Co-founder · Consumer health · D2C · US market

Problem

A consumer health brand with unclear positioning, scattered sales, and no path to exit.

Intervention

Cash management and financial discipline. Value proposition extraction and full rebranding. Sales restructuring. Led the entire M&A process from preparation to closing.

Outcome

Acquired by a US health company in October 2024.

Overview

From scattered brand to clean acquisition.

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